Don’t just take it from us – let our success stories do the talking. We are proud to have been aligned with such respected companies, implementing game-changing initiatives for internationally known brands.
Created the PowerUp Rewards Program, which completely transformed GameStop’s entire marketing strategy. Today PowerUp Rewards has more than 35 million+ members, spawned several international spinoffs, and is still growing. Want your loyalty program to be the darling of your quarterly earnings calls? Ask us how.
Increased revenue by $30 million+ in less than 12 months by revamping their email channel. How did we do it? More volume, admittedly, but with helluva better targeting, smarter predictive models on the back-end, and standardized weekly analytics. You value what you measure, right?
Drove 35% of trackable chainwide sales annually through best-in-class direct marketing programs. If you get the monthly direct mail from Tuesday Morning now, then you’re looking at our legacy.
Brought the JoAnn direct marketing program out of the Dark Ages by implementing trackable individual barcodes, customer segmentation, and sophisticated back-end modeling to create a best-in-class program that delivered nearly 25% of all chainwide sales. And that’s why you don’t want to share your JoAnn barcode even today—it will mess up your personal offers!
Integrated the tactical and strategic arms of the Customer Save Teams to generate $300 million in margin savings. Ever called in to your wireless carrier and felt like you got a different offer than everyone else? Yep, that’s our handiwork.
Launched Blockbuster Rewards, the first program EVER in Blockbuster’s history to gain 100% acceptance from their franchisee community. At one point, the Blockbuster Rewards program had 50% penetration among all active members. And now no one has to know how many times you rented Terms of Endearment.
Loyalty Innovation in Retail for GameStop’s PowerUp Rewards
Gartner CRM Excellence Award
Integrated Marketing for GameStop’s PowerUp Rewards
Excellence in Loyalty Marketing for GameStop’s PowerUp Rewards