Incendio is a technology agnostic CRM and customer loyalty firm focused on constructing, revamping and repairing CRM and customer loyalty programs. We work with clients to conceive and develop their CRM and loyalty strategies and bring them to life. We not only think it up, but we bring it to life as well — strategy + execution.
We work side-by-side with our clients to create targeted customer programs. Programs which uncover customers’ needs and expectations. Programs which improve retention and build meaningful relationships. By developing these successful, long-term customer relationships, our clients see a substantial increase in traffic, sales and revenue. Not only that, but we’ll also train your staff on how to make your new programs really fly.
JENN MCMILLEN, CHIEF ACCELERANT
An award-winning & nationally recognized relationship marketing expert, Jenn specializes in constructing & implementing strategic customer programs, with a special love for loyalty programs.
Jenn truly understands the power of the consumer. She identifies the elements that resonate most with the customer in order to develop programs that increase topline revenue and ultimately build a better relationship. As the founder and creator of Incendio, Jenn works side-by-side with client teams to design and create functional, customer-focused strategies and solutions.
Jenn continuously receives major industry awards for her influence within the CRM community, most notably for GameStop’s PowerUp Rewards program. She has also been recognized for revitalizing Michaels Arts & Crafts’ email channel, increasing channel efficiency by more than $30 million. As a customer-focused visionary leader with 20+ years of CRM experience, she has developed and/or run numerous customer loyalty and subscription programs, including Blockbuster Rewards, Payless ShoeSource Points, United Airlines’ Silver Wings Plus, Vail Resorts PEAKS and Neiman Marcus InCircle. Her CRM expertise has helped companies drive significant revenue, such as AT&T Wireless, Jo-Ann Fabrics and Tuesday Morning.
“We’re not just about the strategy—We’re equally excited about execution.”
– Jenn McMillen, Chief Accelerant
for Michaels Arts & Crafts
for AT&T Mobility
Created GameStop’s PowerUp Rewards
Budget for Jo-Ann Fabrics