Incendio develops marketing, CRM
and loyalty solutions for some of the biggest brands in the US.

Our specialty is helping companies solve and overcome their CRM and loyalty challenges.


Need more revenue and sales? We help you refine your strategy or define the road you need to follow.

Marketing, Loyalty, CRM

Marketing, Loyalty & CRM

Want to be more profitable? We will build a KPI-focused program for you, redesign current programs that need a pivot, or provide stewardship for existing programs.

customer engagement strategy


Do you know who your customers are, and what they want? We’ll put together an engagement strategy that lights a fire under your customer base!

marketing strategy


What’s hiding in your data? We help you analyze your customer data and develop a cohesive marketing strategy.



Incendio builds and fixes marketing, customer engagement, loyalty and CRM programs.

We provide a big-agency approach to your marketing needs, without the big-agency cost structure.

We specialize in customer-facing initiatives, whether it’s programs, surveys, research or technology.

We have 20+ years of loyalty program experience, so we are true loyalty program experts, not just an agency adding it to our list of services.

The Right Tools

The Right Solutions


We work with brands that rely on Incendio as a trusted partner.

We are agile and nimble. We work with all sizes of companies to produce amazing results.


Too many times we’ve seen technology decisions drive marketing, when it should be the other way around.

Our goal is to build a program, campaign or competency for you that delivers on all of your key metrics, not sell you technology.


We talk the talk, and we walk the walk. You pick what you need the most from a menu of options.

Strategy, execution, or both. Your choice of services and your choice of how you pay—retainer, project fee, or other arrangement. 

We don’t advertise because we don’t have to. Our work speaks for itself, and our reputation is stellar.

Incendio’s expertise and proven track-record were invaluable in advancing our loyalty agenda in short order. The entire process from synthesizing the research findings, vetting program concepts, pressure-testing the financial modeling and, ultimately, presenting a business case for funding was expedited through the confidence inspired by Incendio.
Brent Cooke, former VP of Loyalty, CRM & Marketing Insights at PetSmart
Incendio brought a strong combination of strategic and operational to our loyalty program design work. Their strategic planning was driven by customer insights ensuring our program connected with our customers and met critical company goals. Their experienced team with years of on-ground operational experience helped to ensure design and rollout of program was successfully adopted. Their knowledge of the space and unique ability to tailor needs to specific organization needs made them the perfect partner for our program design work.
Rebecca Kane, former VP of CRM & Customer Marketing, GNC

I applaud the Incendio team, as they work well across an organization, to include all levels of leadership and share on a consistent basis what findings they have and solutions they bring to the table. Our goals were simple but hard to deliver in such a large organization. Ultimately, we saved $5M in gross profit while improving top line by $20M, and that came directly from the Incendio loyalty project. Another Incendio project found 1M+ customers that were not getting captured at POS, and the impact to top line sales was $30M. I highly recommend Incendio and would use them again.

Kirk Waidelich, former SVP Marketing, JCPenney
customer loyalty solutions