Mission Inaction: Are You Losing Loyalty Members After Sign-up?
How ‘Data Nerds’ Found 1M Lost Souls Were this retailer’s loyalty members turning [...]
How Rewards Can Save Food Retailers Money: 5 Examples
Here Are Your Supermarket Rewards. Hope You Like Them Rare. The supermarket industry [...]
Not Just Fun + Games: How Brands Are Achieving Strategic Goals Through Gamification
There's a reason gamification has continued to be one of the marketing buzzwords [...]
Loyalty Marketing’s Big Opportunity Is Now: The Cookie Countdown
When the Cookies Start to Crumble, Loyalty Should be Picking Up the Pieces [...]
Your Customer Base is Changing. Are Your Operations Ready?
A Changing Customer Base Means Changing Customer Tastes No exceptions. Take a retailer [...]
Article Featured In TheCustomer: Is Your Marketing Dashboard Outdated?
If your marketing platform’s dashboard is still providing a CD-player version of data [...]
5 Loyalty Lessons From the GameStop Stock Surge
If You Bend The Rules of Investing, Expect Limited Rewards Traders aren’t [...]
Trends in Loyalty Program Design
Loyalty programs have been around since the 1980’s, when some of the first [...]
How to Measure Customer Engagement: 4 Steps to Take You from Mystery to Meaningful
Customer engagement is a nebulous term that means a lot of different things [...]
Actionable Strategies for Driving Customer Engagement: 4 Go Do’s
What brands do you absolutely love? This afternoon I talked rhapsodically about my [...]