6 Start-Up Lessons I Wish We Knew 6 Years Ago
In 2015 a team of seasoned loyalty pioneers launched Incendio, a company specializing [...]
5 Loyalty Lessons From the GameStop Stock Surge
If You Bend The Rules of Investing, Expect Limited Rewards Traders aren’t [...]
Trends in Loyalty Program Design
Loyalty programs have been around since the 1980’s, when some of the first [...]
How to Measure Customer Engagement: 4 Steps to Take You from Mystery to Meaningful
Customer engagement is a nebulous term that means a lot of different things [...]
Actionable Strategies for Driving Customer Engagement: 4 Go Do’s
What brands do you absolutely love? This afternoon I talked rhapsodically about my [...]
Digital Marketing 101, Part 3 of 3: Paid Social, Influencers and Conversation Marketing
With nearly half of the world's population* actively using at least one Facebook [...]
Digital Marketing 101, Part 2 of 3: CRM, Email, Mobile
Digital marketing has been stealthily snatching up marketers’ focus and budget over the [...]
Digital Marketing 101, Part 1 of 3: Search Engine Optimization, Pay Per Click Ads, Websites
“Digital Marketing” - it’s like your great-grandmother’s secret recipe for chicken soup: no [...]
5 Ways to Maximize Your Loyalty Program Right Now
Right now is the ideal time to re-examine your loyalty program and maximize [...]