4 Ways Reward Programs Can Prevent “IOU Holiday” Blues
What is the hottest gift on American wish lists this holiday? Fulfillment. And [...]
5 Measures to Gauge a Brand’s Loyalty Through RFM
Many companies think they are customer loyal, but how do they measure it? [...]
8 Tips to Launch a Loyalty Program on a Tight Budget
Consumers are enrolled in an average of 14.8 loyalty programs each, yet are active [...]
6 Start-Up Lessons I Wish We Knew 6 Years Ago
In 2015 a team of seasoned loyalty pioneers launched Incendio, a company specializing [...]
Are you harassing your customers’ inboxes?
They say communication is the key to a successful relationship. But how much [...]
Not Just Fun + Games: How Brands Are Achieving Strategic Goals Through Gamification
There's a reason gamification has continued to be one of the marketing buzzwords [...]
Article Featured In TheCustomer: Is Your Marketing Dashboard Outdated?
If your marketing platform’s dashboard is still providing a CD-player version of data [...]
5 Loyalty Lessons From the GameStop Stock Surge
If You Bend The Rules of Investing, Expect Limited Rewards Traders aren’t [...]
Actionable Strategies for Driving Customer Engagement: 4 Go Do’s
What brands do you absolutely love? This afternoon I talked rhapsodically about my [...]
5 Ways to Maximize Your Loyalty Program Right Now
Right now is the ideal time to re-examine your loyalty program and maximize [...]